The University of Iowa has authored many great stories. Building on a remarkable legacy, the people of the UI are crafting new chapters of exploration, discovery, creation, and engagement. The development our institutional Strategic Enrollment Management (SEM) Plan is a collaborative effort to engage the campus community in purposefully driving our future enrollment goals toward the achievement of our institutional strategic plan, mission and values. This site will provide the timeline, data informing the process, enrollment goals and strategic efforts that will move the plan forward to achieve the enrollment targets for the University over the next five years.